updated on July 9, 2024 by tech-n-design

One of the most effective ways to reach your target audience and build your brand is through the use of best digital marketing tools.

The internet has opened up new opportunities for businesses to reach customers more personally and engagingly. Whether you’re looking to increase your online presence, improve your website’s search engine optimization, or run effective email campaigns, these tools have got you covered.

So, let’s dive in and see how you can leverage these tools to impact your small business!

What are digital marketing Tools?

When utilized effectively, digital marketing tools are software or platforms that assist businesses in promoting their offerings online. These tools are designed to make the digital marketing process more efficient, effective, and easier to manage. They can be used for a wide range of activities, such as search engine optimization (SEO), social media marketing, email marketing, pay-per-click advertising, and much more.

Digital marketing tools can help you streamline marketing efforts, track results, and make data-driven decisions. They can also help you save time by automating repetitive tasks and allowing you to focus on more strategic activities. Whether you’re a small business owner or a marketing professional, digital marketing tools can be a valuable asset to help you reach your goals.

In short, digital marketing tools are essential for any business looking to succeed in today’s digital landscape. With the right tools, you can reach a wider audience, build stronger relationships with your customers, and ultimately grow your business.

Digital marketing tools can be divided into several categories to help businesses better understand their options and choose the right tools for their specific needs. Some of the most common categories of digital marketing tools include:

Search Engine Optimization (SEO) Tools: These tools help businesses improve their website’s visibility and ranking in search engine results pages (SERPs). They can be used to perform keyword research, track website traffic, monitor backlinks, and more.
Social Media Marketing Tools: These tools help businesses manage their social media accounts, schedule posts, and measure the success of their social media campaigns. They can also help businesses find and engage with potential customers on social media platforms.
Email Marketing Tools: These tools help businesses create and send email campaigns to their subscribers. They can be used to design and test emails, manage email lists, and track the success of email campaigns.
Pay-Per-Click (PPC) Advertising Tools: These tools help businesses run and manage pay-per-click (PPC) advertising campaigns. They can be used to create and manage ad campaigns, track performance, and optimize campaigns for better results.
Content Marketing Tools: These tools help businesses create and distribute high-quality content to their target audience. They can be used to manage a content calendar, collaborate with team members, and measure the success of content marketing efforts.
Web Analytics Tools help businesses track and analyze website traffic, user behavior, and other key metrics. They can be used to understand customer behavior, identify areas for improvement, and make data-driven decisions.

These tools can be used together to create a comprehensive digital marketing strategy to help businesses reach and engage with their target audience, generate leads, and ultimately, drive sales.

Small Business, Big Impact: The Top and Best Digital Marketing Tools You Need

HubSpot: Best digital marketing tool for marketing automation
Wask: Best digital marketing tool for advertising management
Mixpanel: Best digital marketing tool for analytics
Hootsuite: Best digital marketing tool for social media campaigns
Mailchimp: Best digital marketing tool for creating and sending email marketing campaigns
SEMrush: Best digital marketing tool for SEO and PPC management
Canva: Best digital marketing tool for Graphic design
Ahrefs: Best digital marketing tool for Backlink analysis and keyword research
Buzzsumo: Best digital marketing tool for Content marketing
Hotjar: Best digital marketing tool for understanding user behavior
Moz: Best digital marketing tool for tracking online presence
Optimizely: Best digital marketing tool A/B and multivariate testing
SpyFu: Best digital marketing tool for competitor research online marketing strategies

What to consider when selecting Digital Marketing Tools that you need as an SME?

Selecting the right digital marketing tools can be a challenge, especially for small and medium-sized enterprises (SMEs) with limited resources. However, by considering the following criteria, you can choose the tools that are best suited for your business and help you reach your goals:

Budget: Digital marketing tools can range from free to thousands of dollars per month. Consider your budget and choose tools that fit within your budget and offer the features you need.
Functionality: Make sure the tools you choose have the necessary functionality to help you achieve your marketing goals. For example, if you’re looking to improve your search engine rankings, you’ll need a tool that offers keyword research and backlink analysis capabilities.
Ease of use: Look for user-friendly and easy-to-navigate tools, especially if you have limited technical expertise.
Integration: Consider whether the tools you choose can integrate with other tools and platforms you already use, such as your website, email marketing platform, and CRM.
Scalability: Choose tools that can grow with your business and can accommodate future needs as your business expands.
Customer support: Look for tools that offer excellent customer support, including live chat, email support, and phone support.
Data and analytics: Choose tools that provide detailed data and analytics so you can track your results and make informed decisions.
Customization: Consider tools that offer customization options so you can tailor your marketing efforts to your specific needs.
Reviews and testimonials: Research reviews and testimonials from other SMEs that have used the tools you’re considering. This will give you a good idea of the level of functionality, ease of use, and level of support offered by the tool.

Considering these criteria, you can choose the digital marketing tools best suited for your business and help you reach your goals. Whether you’re looking to increase your online presence, improve your website’s search engine optimization, or run effective email campaigns, the right digital marketing tools can greatly impact your small business!

HubSpot: Best digital marketing tool for Marketing Automation

HubSpot

What is Hubspot?

HubSpot is a top-rated digital marketing tool for marketing automation. The platform has all the features to manage your entire marketing, sales and customer service in one place.

HubSpot’s marketing automation is super easy to use and you can create and execute targeted, personalized campaigns. It also has robust analytics and reporting so you can measure your marketing efforts and make data-driven decisions to improve your results. Plus it integrates with many other tools so it’s a super flexible solution for businesses looking to streamline their marketing.

Some of the features of HubSpot include:

Website: HubSpot has a website platform to create and manage your website, landing pages and blog posts. It also has built-in SEO tools to help you optimize your website for search engines.
SEO: HubSpot’s SEO tools help you optimize your website and blog content for search engines with keyword research, on-page optimization and analytics.
Social: HubSpot’s social tools let you schedule and publish social posts and track and analyze your social performance.
Email: HubSpot’s email tools let you create, send and track email campaigns and segment and personalize email lists.
Marketing automation: HubSpot’s marketing automation tools let you set up automated workflows to nurture leads and drive conversions.
CRM: HubSpot’s CRM (customer relationship management) tools let you manage your contacts, deals and sales pipeline and track customer interactions and sales performance.
Analytics: HubSpot’s analytics tools give you a complete view of your marketing and sales performance including website traffic, lead gen and ROI.
E-commerce: HubSpot’s e-commerce tools let you create product catalogs, manage orders and track revenue and customer behavior.
Mobile app: HubSpot also has a mobile app so sales and marketing teams can access their data and manage their campaigns on the go.
Integrations: HubSpot integrates with many other tools such as Google Analytics, Salesforce and Zoom to give you a seamless experience.
Chatbots: HubSpot lets you create chatbots that can talk to website visitors, answer their questions and guide them through sales.
Forms: HubSpot’s forms let you create and manage forms on your website to collect information from leads.
CTAs (Calls-to-Action): HubSpot’s CTAs let you create and track calls-to-action on your website such as buttons or links to drive conversions.
Marketing Calendar: HubSpot’s marketing calendar lets you plan, organize and execute your marketing campaigns and track your progress.
Lead scoring: HubSpot’s lead scoring lets you assign scores to leads based on their engagement and activity so you can prioritize and nurture your most valuable leads.
Lead Flows: HubSpot’s lead flows let you create targeted pop-ups and forms to collect information from website visitors.
Meetings: HubSpot’s meetings feature lets you schedule and conduct meetings with leads and customers directly from the platform.
Video hosting: HubSpot lets you host and embed videos on your website and track video engagement and performance.
Knowledge Base: HubSpot lets you create a searchable knowledge base of resources and articles that customers can find the answers they need.
Surveys: HubSpot lets you create and send surveys to customers to gather feedback and improve your products and services.

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Wask: Best digital marketing tool for Advertising Management

Wask

What is Wask?

Wask is a digital marketing tool that provides businesses with a set of tools and services to manage and optimize their digital advertising campaigns.

The platform offers campaign planning, media buying, performance tracking, data analysis and automation to help businesses streamline their advertising and get results.

Some of the features of Wask include:

Design Tool: Wask gives you a design tool to create professional ad images using pre-made templates. No design skills required!
Competitor Analysis: See your competitors ads and website traffic, get insights into their advertising strategy.
Ad Publisher: Publish your ads anywhere in just a few steps. One screen, one click.
Comment Management: Wask manages your Facebook and Instagram ad comments so you can focus on other tasks.
Smart Optimization: Optimize your inefficient ads in one click, improve your campaigns.
AutoPilot: Create smart automatic rules for your ads, manage your campaigns.
Smart Audience: Wask finds and manages the right audience for your campaigns, improve your targeting and results.
Reporting: Control all your data, get insights into your campaigns.
Smart Advices: Get recommendations to set the roadmap for your ads, improve your strategy.
A/B Testing: Test and optimize your Facebook ads or Google ads.
Marketing Integrations: Run multiple digital marketing platforms into your Wask account.
Target Audience Creator: Create a target audience for your campaigns, reach your desired customers and get better results.
Instagram Giveaway Tool: Run Instagram giveaways and engage with your audience and get results from your campaigns.
Influencer Finder Tool: Find influencers that align with your brand and goals, collaborate with influencers and reach a wider audience.

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Mixpanel: Best digital marketing tool for Analytics

mixpanel

What is Mixpanel?

Mixpanel is a great tool for small to medium sized businesses to track and optimise their digital marketing. Mixpanel lets you track user behaviour and engagement on your website and mobile app.

It gives you real time data on user actions like clicks, scrolls and form submissions to improve the user experience, increase conversions and optimise your marketing campaigns.

Mixpanel has many features to help small to medium sized businesses with their digital marketing. Some of which are:

Event tracking: Mixpanel lets you track specific user actions like button clicks, form submissions and page views. This helps you understand how users are using your website or app and where to improve.
Funnel analysis: Mixpanel lets you track user behaviour from first visit to conversion. This helps you see where users are dropping off and make changes to increase conversion rates.
Cohort analysis: Mixpanel lets you group users by common characteristics and track their behaviour over time. This helps you understand how different user segments use your website or app.
A/B testing: Mixpanel lets you test different versions of your website or app to see which one performs better. This helps you make data driven decisions on design and functionality.
User data management: Mixpanel lets you collect, store and segment user data. This helps you understand your users and create targeted marketing campaigns.
Customisable dashboards: Mixpanel lets you create custom dashboards to show the data that matters most to you. This helps you get to the data you need to make decisions.
Integrations: Mixpanel integrates with many other tools including Salesforce, Segment and Slack so you can track and analyse your data better.
Data Governance: Mixpanel has data governance features like data retention and data deletion policies, user level data access controls and user level data deletion requests to ensure the security and privacy of your data.

Mixpanel is a digital marketing tool to track and analyse user behaviour on your website and mobile app. It gives you valuable insights to improve your digital marketing and has many features to help you understand your users and create targeted marketing campaigns.

Google Analytics 4 (GA4) and Mixpanel are both digital analytics tools to track and analyse data from your website and app. But there’s a difference:

GA4 is focused on website and app analytics, Mixpanel also does mobile and email analytics.
GA4 is built on the Google Cloud Platform, Mixpanel can be used in cloud, on-premises, hybrid.
GA4 is free, Mixpanel has a free plan and paid plans with extra features and support.
GA4 is event based, it tracks specific actions users take on the website or app, like button clicks and form submissions. Mixpanel is also event based but also allows for more complex event tracking like tracking the entire funnel, user segmentation and retention.
GA4 uses machine learning to automatically identify patterns in the data and provide insights and recommendations, Mixpanel has a more robust set of built in analytics including A/B testing, funnel analysis and cohort analysis.
GA4 has better data privacy controls and better integration with Google Ads, Mixpanel has more advanced user data management like data governance and data deletion.

GA4 and Mixpanel are both powerful digital analytics tools, but they are designed for different use cases. GA4 is best suited for businesses that primarily need website and app analytics, while Mixpanel is best for businesses that need more advanced analytics for mobile, email, and web.

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Hootsuite: Best digital marketing tool for Social Media Campaigns

Hootsuite

What is Hootsuite?

Hootsuite is a social media management platform that lets you schedule and publish content, track social media analytics, and engage with followers across multiple social media channels from one place.

Businesses and organizations often use it as a digital marketing tool to increase brand awareness and engagement on social media.

Some key features of Hootsuite include:

Social Media Scheduling: Hootsuite lets you schedule posts in advance across multiple platforms which saves time and improves social media consistency.
Social Media Monitoring: Hootsuite’s platform has a social media monitoring feature that lets you track mentions of your brand or keywords on social media and engage with customers and followers in real-time.
Team Collaboration: Hootsuite lets multiple team members access and manage a company’s social media accounts, with the ability to assign tasks and track progress. This makes it easy for teams to work together on social media campaigns.
Analytics and Reporting: Hootsuite provides analytics and reporting features that lets you track your social media campaigns, including engagement, reach and click-through rates. This helps you make data-driven decisions.
Integrations: Hootsuite supports many integrations including popular apps like Google Analytics, Salesforce and Zendesk. This lets you manage your social media, customer service and sales from one place and have a more streamlined workflow.
Advertising: Hootsuite Ad Manager lets you create, manage and optimize your social media advertising campaigns in one place.
Mobile App: Hootsuite has a mobile app that lets you manage your social media accounts and schedule posts on the go.
Advanced Security and Compliance: Hootsuite has advanced security and compliance features including single sign-on, 2-factor authentication and SOC 2 Type II certification. This makes it perfect for businesses and organizations that need to comply with strict regulations and standards.
Multi-Platform Support: Hootsuite supports many social media platforms including Facebook, Twitter, Instagram, LinkedIn and YouTube. This lets you manage all your social media accounts from one place and save time and effort.
Advanced Listening and Engagement: Hootsuite’s listening and engagement feature lets you track mentions of your brand or keywords on social media and engage with customers and followers in real-time. This lets you respond to customer inquiries and complaints and build stronger relationships with your audience.
Customizable Dashboard: Hootsuite’s dashboard is highly customizable so you can create a personalized view of your social media accounts and campaigns. This lets you easily access the information you need to make data-driven decisions.
Social Selling: Hootsuite has a social selling feature that lets you find and engage with potential customers on social media and track leads and conversions. This can help you grow your customer base and increase sales.
Social CRM: Hootsuite lets you track customer interactions and manage customer relationships across social media platforms. This can help you improve customer service and increase customer loyalty.
Advanced Permission and Role-based access: Hootsuite lets you set different levels of access for different team members based on their roles which is especially important for compliance and security.

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Mailchimp: Best digital marketing tool for creating and sending Email Marketing Campaigns

Mailchimp

What is Mailchimp?

MailChimp is an email marketing tool where you can create and send emails, manage your subscriber lists and track your email campaigns. It has features like customisable email templates, automated email campaigns and integrations with other platforms and services.

It has analytics and reporting tools to help you measure your campaign success and make data-driven decisions. MailChimp also offers other tools, such as automation, CRM, ads, landing pages, etc., that can help in digital marketing.

MailChimp has many features to help businesses create and execute email marketing campaigns. Some of the key features are:

Email Campaigns: MailChimp has different types of email campaigns like regular campaigns, automated campaigns and A/B testing campaigns. Users can choose from a wide range of customisable email templates and use the drag and drop editor to customise the layout and design of the email.
List Management: MailChimp allows users to create and manage multiple subscriber lists and segment those lists based on different criteria. Users can also import and export lists and add or remove subscribers manually.
Automation: With MailChimp’s automation feature businesses can create automated email campaigns that trigger based on specific actions or events like new subscriber sign ups or abandoned cart emails.
Detailed Reporting and Analytics: MailChimp provides detailed reporting and analytics on the performance of email campaigns including open and click through rates, revenue generated and more. This helps businesses to make data driven decisions about their email marketing strategy.
Easy integration: MailChimp integrates seamlessly with other platforms and services like e-commerce platforms, CRM tools and social media platforms so businesses can streamline their marketing efforts across multiple channels.
Additional tools: MailChimp also has other tools like landing pages, CRM, ads and more that can help in digital marketing.
Advanced Personalization: With MailChimp businesses can easily personalise emails and automated campaigns to include subscriber information like name, location or purchase history. This helps businesses to create more targeted and effective marketing campaigns.
Spam Check: MailChimp also has a built in spam checker which can help businesses to ensure their email campaigns comply with all necessary spam regulations.
Comprehensive list management: MailChimp’s list management capabilities allows businesses to create and manage multiple subscriber lists and segment those lists based on different criteria. This helps businesses to create highly targeted email campaigns and increase their chances of conversion.
User friendly interface: MailChimp has a user friendly interface that makes it easy for businesses of all sizes to create and execute email marketing campaigns.

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Semrush: Best digital marketing tool for SEO and PPC Management

Semrush

What is Semrush?

SEMrush is a digital marketing tool that has all the tools you need for SEO, PPC, content, social media and competitive research. You can track your website’s ranking for specific keywords, analyse your competitors’ online marketing, find new opportunities to grow.

It has features like keyword research, site audit, backlink analysis and advertising research. It helps you to optimise your online presence, drive more traffic to your website and increase your ROI.

SEMrush is a digital marketing tool that has:

Keyword Research: SEMrush allows you to research keywords, find new keywords to target and track your website’s ranking for specific keywords. It also provides data on keyword difficulty, CPC and search volume.
Site Audit: SEMrush’s site audit feature allows you to audit your website for technical SEO issues and get a list of recommendations on how to fix them.
Backlink Analysis: SEMrush allows you to analyse your backlinks and your competitors’ backlinks. It provides data on the number of backlinks, the quality of the links and the domains linking to a website.
Advertising Research: SEMrush provides data on your competitors’ advertising strategies including the keywords they bid on, the ad copy they use and the landing pages they use.
Position Tracking: SEMrush’s position tracking feature allows you to track your website’s ranking for specific keywords in different search engines and locations.
Organic Research: SEMrush allows you to research your competitors’ organic search strategies including their top organic keywords, the pages that drive the most organic traffic and the estimated traffic they receive from organic search.
Display Advertising: SEMrush allows you to research your competitors’ display advertising strategies including the placements and creatives they use and the estimated traffic they receive from display ads.
Social Media: SEMrush provides data on social media strategies including the number of followers, engagement rate and top-performing posts for any brand or account on social media platforms like Facebook, Instagram, Twitter and more.
Content Marketing: SEMrush allows you to research your competitors’ content marketing strategies including the types of content they produce, the channels they use to promote it and the estimated traffic they receive from it.
Market Explorer: SEMrush’s Market Explorer feature allows you to research a specific market including the top players, the most popular keywords and the estimated traffic and revenue for the market.
Comprehensive data: SEMrush provides a wide range of data and insights including information on keywords, backlinks, advertising strategies, organic search, display advertising, social media and content marketing. This allows you to have a complete view of your own and your competitors’ online marketing strategies.
Competitive research: SEMrush’s competitive research features allow you to analyse your competitors’ strategies and find opportunities to grow. This can help you to stay ahead of the competition and increase your ROI.
Historical data: SEMrush provides historical data so you can see how your website and your competitors’ websites have performed over time. This can help you to identify trends and make informed decisions about your online marketing strategies.
Customizable reports: SEMrush allows you to create custom reports that can be exported and shared with others. This can be especially useful for agencies and in-house teams who need to share data and insights with clients or other stakeholders.
Integration with Google Analytics and Google Search Console: SEMrush allows you to connect your Google Analytics and Search Console accounts and view data from those platforms within SEMrush. This can give you a more complete view of your website’s performance and help you to identify areas to improve.
Brand monitoring: SEMrush allows you to monitor mentions of your brand across the web, including on social media and in the news. This can help you to find opportunities to engage and respond to any negative mentions of your brand.

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Canva: Best digital marketing tool for Graphic Design

Canva

What is Canva?

Canva is a graphic design platform that allows users to create visual content for various purposes, including social media posts, marketing materials, and presentations. It offers a variety of templates and design elements that can be easily edited and customized to suit the user’s needs. Canva can be used as a digital marketing tool by businesses to create engaging, visually appealing content for their marketing campaigns.

Some of the key features of Canva as a digital marketing tool include:

Templates: Canva offers a large selection of templates for various types of content, such as social media posts, flyers, brochures, and more. These templates can be easily customized to suit the brand’s aesthetic and messaging.
Design Elements: Canva offers a vast library of design elements, including illustrations, icons, and images, that can be used to enhance the visual appeal of marketing materials.
Branding Kit: Canva allows users to create a brand kit, which includes the company’s colors, fonts, and logo. This feature makes it easy to maintain consistency across all marketing materials.
Collaboration: Canva allows multiple users to collaborate on a design in real-time, making it a useful tool for teams working on marketing campaigns.
Presentation: Canva also provides the feature of making presentations that can be used for webinars, pitch decks, or even video content.
Analytics: Canva’s analytics feature allows users to track the performance of their designs and make data-driven decisions to optimize their marketing campaigns.
Automation: Canva has an automation feature that enables businesses to schedule and publish their designs on social media platforms and other channels at the most appropriate time, which saves time and effort.
Ease of Use: Canva’s user interface is intuitive and easy to navigate, making it accessible for users of all skill levels. It does not require any coding or design experience to create professional-looking marketing materials.
Variety of Templates: Canva offers a wide range of templates for various types of content, including social media posts, flyers, brochures, and more. This makes it easy for businesses to create marketing materials that are tailored to their specific needs.
Video Editing: Canva has a video editing feature that allows businesses to create videos for social media platforms, ads, or other marketing purposes, making it a one-stop-shop for creating visual content.

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Ahrefs: Best digital marketing tool for Backlink analysis and Keyword research

ahrefs

What is ahrefs?

Ahrefs is a digital marketing tool that gives you lots of features to help you with your SEO and content marketing. Some of the main features of Ahrefs are keyword research, backlink analysis and competitor analysis.

This tool lets you research and analyse your site and your competitors to find areas for improvement and gain a better understanding of the search landscape. Ahrefs also gives you data on your content’s traffic, social shares, and backlinks so you can measure your content marketing success.

Some of the main features of Ahrefs are:

Keyword research: Ahrefs has a robust keyword research tool that lets you find new keywords, analyse search volume and CPC of existing keywords and find opportunities to optimise your content for specific keywords.
Backlink analysis: Ahrefs has a detailed backlink analysis tool that lets you see who is linking to your site, the quality of those links and the anchor text used. This can be used to improve the authority and credibility of a site and detect any negative SEO attacks.
Competitor analysis: Ahrefs lets you analyse your competitors’ backlinks, keywords and content so you can find areas to improve your own efforts.
Content analysis: Ahrefs gives you data on your site’s content performance in terms of traffic, social shares and backlinks. This can be used to find high performing content and improve the overall quality and effectiveness of your site’s content.
Rank tracking: Ahrefs lets you track your site and individual pages for specific keywords so you can find areas to improve and measure your SEO success.
Site Explorer: Ahrefs Site Explorer is a powerful tool that lets you explore any site (including your own and your competitors) and see a wealth of information about it, like number of backlinks, organic search traffic, organic keywords and more.
Alerts: Ahrefs lets you set up alerts for new backlinks, lost backlinks, new keywords and new mentions of your brand which can be sent via email or integrated with an app like Slack. This lets you stay on top of your SEO and content marketing and respond quickly to any changes.
Reports: Ahrefs lets you create custom reports that can be exported and shared with clients or colleagues. Reports can include backlinks, keywords and content performance.
Historical data: Ahrefs has historical data on a site’s backlinks and rankings which can be used to find patterns and trends over time. This can be used to measure past campaign success and find opportunities to improve in the future.

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Buzzsumo: Best digital marketing tool for Content Marketing

BuzzSumo

What is BuzzSumo?

Buzzsumo is a digital marketing tool that allows users to analyze and track the performance of content on social media platforms. It can be used to identify popular content, track mentions of a specific brand or keyword, and analyze the performance of competitors.

Users can also use the tool to identify influencers in a specific industry and monitor their activity on social media. It’s usually used for content marketing, SEO, and social media management.

Some of the key features of Buzzsumo include:

Content Analysis: The tool allows users to search and analyze popular content by keyword, topic, or brand. Users can also filter results by date range, content type, and social platform to gain a deeper understanding of which types of content are performing well in their industry.
Content Alerts: Users can set up alerts to be notified when new content is published that matches specific keywords or topics. This feature can be used to stay up-to-date on industry news and trends, as well as to monitor competitors.
Influencer Identification: Buzzsumo allows users to identify influencers in a specific industry or niche. Users can search for influencers by keyword, topic, or brand, and can also filter results by social platform and follower count.
Competitor Analysis: The tool provides insights into the performance of competitors’ content on social media. Users can track the engagement of competitors’ content, identify their top-performing pieces of content, and monitor their activity on social media.
Social Media Monitoring: Users can track mentions of their brand or specific keywords across various social media platforms and respond to any mentions or comments.
Reports and Data Export: Users can create detailed reports on their own or their competitors’ content performance, including engagement and shares, and export the data to excel, PDF or PPT formats.
Integration: Buzzsumo integrates with other popular digital marketing tools like Ahrefs, SEMrush, and Majestic, allowing users to gain a more complete understanding of their digital marketing efforts.
Backlinks Analysis: Buzzsumo allows users to analyze the backlinks of a website or a specific page, providing insights on the quality and quantity of links pointing to the website. This can be helpful for SEO analysis and link-building strategies.
Brand Monitoring: Buzzsumo allows users to monitor brand mentions and reputation across different platforms, which can be useful for managing a brand’s online presence and responding to any negative mentions.
Lead Generation: Buzzsumo offers a Lead Generation feature that allows users to find potential leads and influencers in their industry by filtering results by location, industry, and job title.
Customizable dashboards and Reports: Buzzsumo allows users to create custom dashboards and reports, which can be useful for monitoring specific metrics, tracking progress over time and presenting results to stakeholders.
API Access: Buzzsumo offers API access to its data, which allows users to integrate the tool with other software, automate data collection and analysis processes and create custom reports and visualization.

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Hotjar: Best digital marketing tool for understanding User Behaviour

hotjar

What is hotjar?

Hotjar is a digital marketing tool that allows businesses to track and analyze website visitor behavior. It provides a variety of features including heatmaps, which show where visitors are clicking on a website, and session recordings, which allow businesses to watch recordings of individual user sessions on their website.

Hotjar offers survey and feedback tools to help businesses understand their visitors’ needs and preferences. This data can be used to improve website design and user experience, as well as inform other digital marketing efforts.

Hotjar is a powerful digital marketing tool that offers a range of features to help businesses understand and improve their website visitor’s behavior. Some of the key features of Hotjar include:

Heatmaps: These are visual representations of where visitors are clicking on a website. They can be used to identify areas of a website that are attracting the most attention, as well as areas that may be causing confusion or frustration for visitors.
Session recordings: These allow businesses to watch recordings of individual user sessions on their website. This can provide valuable insights into how visitors are interacting with a website and can be used to identify areas for improvement.
Surveys: Hotjar offers a variety of survey options, including poll surveys, feedback surveys, and in-page surveys. These can be used to gather information about visitors’ needs and preferences, as well as their overall satisfaction with a website.
Forms analysis: Hotjar’s form analysis feature allows businesses to track and analyze the performance of their website forms. This can be used to identify areas where forms may be causing confusion or friction for visitors.
Funnels: Hotjar’s funnel feature allows businesses to track and analyze the steps that visitors take as they move through a website. This can be used to identify areas where visitors may be dropping off and can help businesses optimize the user experience to reduce bounce rates.
Recruit user testers: Hotjar allows businesses to recruit users to test their website, which can provide valuable feedback on the user experience.
Integrations: Hotjar integrates with a variety of platforms, including Google Analytics, WordPress, Shopify, Magento, and many more.
Reporting and Insights: Hotjar offers a variety of reporting options, including customized reports, as well as a range of data visualization tools to help businesses make sense of the data they collect.
A/B testing: Hotjar allows businesses to conduct A/B tests on their website, which can be used to compare the performance of different design elements and layouts.
Conversion funnels: Hotjar’s conversion funnels feature allows businesses to track and analyze the steps that visitors take as they move through a website. This can help businesses identify areas where visitors may be dropping off and optimize the user experience to reduce bounce rates.
Polls: Hotjar’s polls feature allows businesses to create and display polls on their website. This can be used to gather feedback from visitors on a variety of topics, such as product features or website design.
Feedback widgets: Hotjar’s feedback widgets allow businesses to gather feedback from visitors on specific areas of a website. This can be used to identify areas where visitors are experiencing difficulties or confusion.
Incoming feedback: Hotjar’s incoming feedback feature allows businesses to gather feedback on a website or specific pages. This can be used to identify areas where visitors are experiencing difficulties or confusion.
Recruit user testers: Hotjar allows businesses to recruit users to test their website, which can provide valuable feedback on the user experience.
Multi-language support: Hotjar supports several languages, which allows businesses to analyze visitor behavior from different regions and cultures, and tailor their digital marketing efforts accordingly.
Segmentation: Hotjar allows businesses to segment their data by several criteria such as device, location, time and more, which can help businesses focus on specific target audiences and tailor their digital marketing efforts accordingly.
Customizable branding: Hotjar allows businesses to customize the appearance of the tool to match their branding, which can help improve the overall user experience.

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Moz: Best digital marketing tool for tracking Online Presence

MOZ

What is Moz?

Moz is a leading digital marketing tool that helps businesses track and improve their online presence. It offers a comprehensive suite of SEO tools and resources, including keyword research, link building, website crawl analysis, and more, all aimed at helping businesses rank higher in search engines and increase their visibility online.

Businesses can gain valuable insights into their competitors, monitor their website’s performance, and make informed decisions about their digital marketing strategy, making it the best choice for tracking their online presence.

Moz is a comprehensive digital marketing tool that provides a wide range of features to help users improve their search engine rankings, track their competitors, and monitor their online presence. Some of the key features of Moz include:

Keyword research: Moz offers a keyword research tool that allows users to find and analyze keywords related to their industry or niche. It provides data on search volume, competition level, and suggested keywords that can be used to optimize content and improve rankings.
Link building: Moz offers a link-building tool that allows users to identify and track backlinks to their website, as well as those of their competitors. It also provides data on the authority and quality of the linking domains, which can be used to identify potential link-building opportunities.
Site audits: Moz provides a site audit tool that analyzes a website for technical SEO issues such as broken links, duplicate content, and crawl errors. The tool also provides detailed recommendations for fixing any issues that are found.
Rank tracking: Moz offers a rank tracking tool that allows users to track their search engine rankings for specific keywords over time. It also provides data on the rankings of their competitors, which can be used to identify areas for improvement.
Social media management: Moz provides a social media management tool that allows users to track and analyze their social media performance. It includes features such as scheduling posts, monitoring mentions, and analyzing engagement metrics.
Reports and analytics: Moz offers a variety of reports and analytics that can be used to track progress, identify trends, and make data-driven decisions. These include reports on organic search, link building, social media, and local SEO.
Resources and support: Moz offers a wide range of resources and educational materials on SEO and digital marketing, including blog posts, webinars, and online courses. They also have a community of users who can share their experiences and best practices.
Moz Pro: Moz’s paid version offers a wide range of advanced features such as access to more data and historical data, the ability to track more keywords, more detailed site audit reports, and other features to give you more insights and help you make better decisions.
Local SEO: Moz offers a local SEO tool that helps users optimize their listings on local search engines such as Google, Bing, and Yelp. It provides data on the visibility and performance of local listings, as well as recommendations for improving rankings.
On-page optimization: Moz provides an on-page optimization tool that analyzes the content and structure of a website, and provides recommendations for improving the relevance and authority of the site.
Mobile optimization: Moz offers a mobile optimization tool that analyzes a website’s performance and user experience on mobile devices. It provides recommendations for improving the mobile-friendliness of a site, and can help users identify and fix any issues that may be impacting their mobile rankings.
Domain analysis: Moz offers a domain analysis tool that provides data on the authority and trustworthiness of a website, as well as information on the site’s backlinks and social media presence.
Customizable dashboards: Moz allows users to create custom dashboards that provide quick and easy access to the data and metrics that are most important to them. This feature allows users to focus on the data that is most relevant to their goals and strategies.
Integration with other tools: Moz integrates with a variety of other tools such as Google Analytics, Google Search Console, and SEMrush, which makes it easy to combine data from multiple sources and get a more comprehensive view of your performance.
Campaign management: Moz Pro users can create, manage and track SEO and Social Media campaigns, which allows them to set goals, track progress and measure the ROI of their efforts.
White-label reporting: Moz Pro users can customize their reports and even white-label them to share with clients or stakeholders.

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Optimizely: Best digital marketing tool A/B and multivariate testing

Optimizely

What is Optimizely?

Optimizely is a digital marketing tool that provides a website experimentation platform. It allows users to create, run and analyze A/B and multivariate tests on their websites, which helps them to optimize the user experience and improve conversion rates.

Optimizely’s platform allows users to make changes to their website’s layout, content, images, and more, and then test those changes against a control group. This allows users to see which changes have the greatest impact on their website’s performance and make data-driven decisions on which changes to implement permanently.

Optimizely also provides a range of analytics and reporting features, which allows users to track their website’s performance over time, see the results of their experiments, and identify areas for improvement.

Some of the key features of Optimizely include:

Experimentation platform: Optimizely’s platform allows users to create, run and analyze A/B and multivariate tests on their website. It provides a user-friendly interface that makes it easy to create and run experiments, as well as a range of targeting options that allow users to segment their audience and test changes with specific groups of users.
Visual editor: Optimizely provides a visual editor that allows users to make changes to their website’s layout, content, images, and more, without needing to write any code. This makes it easy for users to test changes to their websites and see the results.
Analytics and reporting: Optimizely offers a range of analytics and reporting features that allow users to track their website’s performance over time, see the results of their experiments, and identify areas for improvement. It also provides real-time data and allows users to track the progress of their tests.
Integrations: Optimizely integrates with a wide range of other tools, including analytics platforms, CRM systems, and e-commerce platforms. This allows users to combine data from multiple sources and get a more comprehensive view of their website’s performance.
Audience targeting: Optimizely provides a range of targeting options that allow users to segment their audience and test changes with specific groups of users. This includes targeting by device, location, referral source, and more.
Personalization: Optimizely allows users to create personalization campaigns that deliver different experiences to different segments of website visitors. This allows users to optimize the website for different groups of users, which can lead to better conversion rates.
Collaboration: Optimizely enables users to collaborate with their team and stakeholders, allowing them to easily share their test results and work together on website optimization projects.
API Access: Optimizely also provides API access to their platform, which allows users to automate their testing process, integrate with other systems and even build custom tools.

Optimizely X: Optimizely X is an advanced version of the platform that includes additional features such as experimentation for native mobile apps, integration with other tools like Optimizely for web, and machine learning-based optimization.
Multi-page testing: Optimizely allows users to test multiple pages at once, which can be useful when testing changes to a website’s navigation or checkout process.
Advanced targeting: Optimizely provides advanced targeting options, such as targeting by custom events, which allows users to trigger experiments based on specific user interactions.
Advanced analytics: Optimizely offers advanced analytics features such as multivariate testing, which allows users to test multiple variables at once, and Bayesian statistics, which allows users to make more accurate predictions about the results of an experiment.
Campaign management: Optimizely allows users to create, manage and track campaigns that consist of multiple experiments, which helps to track progress and measure the ROI of the optimization efforts.
GDPR and CCPA compliance: Optimizely provides built-in support for GDPR and CCPA, which helps users to comply with data privacy regulations and avoid legal issues.
Enterprise-level support: Optimizely offers enterprise-level support, which includes dedicated account managers, priority support, and customized training.
Optimizely for Web and Optimizely for Mobile: Optimizely offers two distinct products, Optimizely for Web and Optimizely for Mobile, which is tailored to the specific needs of web and mobile optimization.

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SpyFu: Best digital marketing tool for Competitor Research Online Marketing Strategies

SpyFu

What is SpyFu?

SpyFu is a digital marketing tool that allows businesses to analyze and research their competitors’ online marketing strategies. It provides detailed information about a business’s competitors, including their keywords, ads, backlinks, and organic search results. With this information, businesses can identify the strategies that are working for their competitors and replicate them in their own marketing efforts.

SpyFu also provides businesses with information about their own online marketing performance, such as their own keywords, backlinks, and organic search results, which can help them identify areas for improvement.

This tool provides data on how much their competitors are spending on Google Ads and AdWords, giving businesses an idea of how much they should be spending.

SpyFu is primarily used by SEO professionals, Digital marketing agencies, and businesses to gain an edge over their competitors and to improve their own online marketing efforts. It can also be used to research and identify new keywords, new advertising opportunities, and new backlink sources for their own website.

Some of the key features of SpyFu include:

Keyword research: SpyFu provides businesses with detailed information about the keywords that their competitors are ranking for, including the keywords’ search volume, CPC, and competition level.
PPC research: SpyFu provides businesses with information about their competitors’ PPC campaigns, including their ad copy, landing pages, and keywords. It also provides data on how much their competitors are spending on Google Ads and AdWords, giving businesses an idea of how much they should be spending.
Organic search research: SpyFu provides businesses with information about their competitors’ organic search results, including their top organic keywords, top organic landing pages, and top organic competitors.
Backlink research: SpyFu provides businesses with information about their competitors’ backlinks, including the number of backlinks, the quality of the backlinks, and the anchor text used.
Domain research: SpyFu provides businesses with information about their competitors’ domains, including the age of the domain, the number of subdomains, and the number of pages indexed by Google.
Historical data: SpyFu provides businesses with historical data on their competitors’ online marketing strategies, allowing them to track changes over time and identify trends.
SEO reports: SpyFu provides businesses with customized SEO reports, including keyword rankings, backlinks, and PPC data, that can be used to measure their own online marketing performance and identify areas for improvement.
Ad History: SpyFu provides data on the Ad history of the competitors’ domains, including the number of ads, the ad groups, keywords and ad copy used, and the history of their PPC campaigns.
Kombat: SpyFu’s Kombat feature allows businesses to compare their own online marketing performance against that of their competitors, side-by-side, and see where they stand.
Integrations: SpyFu integrates with various other tools, such as Google Analytics, SEMrush, Ahrefs, to provide businesses with a seamless experience.
SEO Lead Generation: SpyFu offers a lead generation feature that helps businesses find potential clients, by identifying businesses that are spending money on Google ads, but not showing up in organic search results.
SEMrush Integration: SpyFu offers integration with SEMrush, which allows businesses to analyze the performance of their own website, in relation to their competitors, to identify areas for improvement.
Exported Data: SpyFu allows businesses to export data and use it in Excel, Google Sheets, or any other data visualization tool to make sense of the data and insights more easily.
API Access: SpyFu offers API access, which allows businesses to access the data and insights provided by SpyFu, and use them in their own tools and platforms.
Historical Data: SpyFu provides businesses with historical data, which allows them to track changes over time, and identify trends.
Customized Reports: SpyFu allows businesses to create customized reports, which can be used to measure their own online marketing performance, and identify areas for improvement.
Alerts: SpyFu allows businesses to set up alerts, which notify them when their competitors make changes to their website, or when they rank for new keywords.

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FAQs: Digital Marketing Tools for SMEs

What is SEO and PPC in digital marketing?

SEO (Search Engine Optimization) and PPC (Pay-per-click) are two different digital marketing strategies used to improve a website’s visibility and drive more traffic to it.
- SEO: SEO is the process of optimizing a website so that it ranks higher in search engine results pages (SERPs). This is done by making changes to the website’s structure, content, and links to make it more relevant and authoritative for specific keywords. SEO is a long-term strategy that can take time to show results, but it can ultimately drive more organic traffic to a website.
- PPC: PPC is a form of online advertising in which advertisers pay each time a user clicks on one of their ads. Advertisers bid on specific keywords, and their ads are displayed in search engine results pages (SERPs) when those keywords are searched. PPC is a faster way to drive traffic to a website, but it can be more costly in the long run.
SEO focuses on making a website more search engine friendly and increasing organic search results. While PPC focuses on making your website visible in front of the target audience by displaying the ads on the top of the search engine results. Both strategies have their own benefits and can be used together for a more comprehensive approach to online marketing.

What is A/B and Multivariate Testing?

A/B testing and multivariate testing are both methods of website optimization that allow users to test different changes to their website and see which changes have the greatest impact on their website’s performance.
- A/B testing involves creating two versions of a webpage, with a single variable changed on one version, and the other version remaining unchanged. The two versions are then shown to users at random, and their behavior is tracked and compared. The version that performs better in terms of a specific metric (like clicks, conversions, bounce rate, etc) is considered the winner. A/B testing can be used to test changes to a wide range of elements, such as headlines, images, buttons, forms, and more.
- Multivariate testing, on the other hand, allows users to test multiple variables at once. In a multivariate test, different combinations of changes are shown to different groups of users, and their behavior is tracked and compared. By testing multiple variables at once, multivariate testing allows users to see the combined effect of different changes on their website’s performance.
- A/B testing is considered simpler and quicker than multivariate testing, as it only involves testing two versions of a webpage and it’s good for testing changes that are mutually exclusive. On the other hand, multivariate testing is considered more complex and time-consuming, but it can provide more detailed insights and help users to optimize their website more effectively. It’s good for testing changes that are not mutually exclusive, and for testing multiple changes at once.
In summary, A/B testing is good for testing changes that are mutually exclusive and for quick testing, while multivariate testing is good for testing changes that are not mutually exclusive and for more detailed insights and more complex testing. Both methods can provide valuable insights and help users optimize their website’s performance, but it depends on the specific needs of the website and the goals of the optimization.

What are the most important digital marketing tools for small and medium-sized enterprises (SMEs)?

The most important digital marketing tools for SMEs include: -A website analytics tool (e.g. Mixpanel or Google Analytics) to track website traffic and performance -A social media management tool (e.g. Hootsuite) to schedule and automate posts -An email marketing tool (e.g. Mailchimp) to create and send newsletters and promotional emails -A search engine optimization (SEO) tool (e.g. Ahrefs) to improve the visibility of the website in search engine results -A paid advertising tool (e.g. Google Ads, Facebook Ads) to create targeted ads for your business.

How can small businesses effectively use digital marketing tools?

Setting clear goals and objectives for their digital marketing efforts.
Tracking and analyzing data from website analytics, social media, and email marketing tools to understand the effectiveness of their campaigns.
Continuously testing and optimizing their campaigns to improve performance.
Utilizing automation tools to save time and increase efficiency.
Incorporating both organic and paid marketing strategies to reach a larger audience.

Are there any free digital marketing tools available for small businesses?

Yes, there are many free digital marketing tools available for small businesses, including:
- Google Analytics and Google Search Console for website analytics and SEO.
- Canva free option plan: A graphic design tool that provides a simple and user-friendly platform for creating visual content, including logos, infographics, and social media posts.
- Mailchimp free option plan: An email marketing tool that enables businesses to create and send newsletters, promotional emails, and automated campaigns to their subscribers.

How can digital marketing tools help small businesses save time and money?

Automating repetitive tasks such as scheduling social media posts and sending emails
Allowing for more targeted and efficient advertising, reducing the need for large ad budgets
Providing data and insights that can inform decision-making and improve campaign performance
Helping small businesses to reach more customers and generate more sales, ultimately reducing the need for expensive traditional marketing methods.

Conclusion

In conclusion, digital marketing tools are essential for small and medium-sized enterprises (SMEs) looking to make a big impact in the digital world. From website analytics to email marketing, these tools can help SMEs increase their online presence, reach more customers, and save time and money. Some of the most important digital marketing tools for SMEs include website analytics tools, social media management tools, email marketing tools, search engine optimization (SEO) tools and paid advertising tools. Small businesses can effectively use these tools by setting clear goals, tracking and analyzing data, continuously testing and optimizing campaigns, utilizing automation, and incorporating both organic and paid marketing strategies. Additionally, there are many free digital marketing tools available for small businesses. These tools can help small businesses save time and money by automating repetitive tasks, allowing for more targeted and efficient advertising, providing data and insights, and ultimately reducing the need for expensive traditional marketing methods.