HubSpot CRM Software for 2024

Last Updated on March 24, 2024 by tech-n-design

Want to grasp your customers needs, preferences and actions more effectively? HubSpot CRM software for 2024 is a powerful and user-friendly platform that can revolutionize your business processes.

Check out this top, tested Customer Relationship Management (CRM) system and see how it aligns best with your business requirements.

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HubSpot CRM Overview

As someone who’s always on the lookout for top-notch CRM software, I was thrilled to delve into the new features of the HubSpot CRM Software for 2024. You know, it’s not just about managing customer relations anymore; it’s about ensuring a seamless journey from the first point of contact to the closing of deals and beyond. That’s precisely where HubSpot shines brightly!

HubSpot CRM Suite Starter is a promotional offer by HubSpot aimed at new customers. It is designed to provide a comprehensive set of tools to help businesses scale up by bundling different HubSpot products at a discounted rate. With an intuitive interface and a range of CRM tools for sales, marketing, and customer service teams, it’s no wonder that HubSpot has become a go-to solution for many companies looking for the best CRM software in a comprehensive CRM system.

Here’s an in-depth look at the offer and what it entails:

HubSpot CRM Core Features

A picture of a customer service team using HubSpot CRM to manage customer relationships

HubSpot CRM offers a range of core features that can help streamline your business tools and improve efficiency. These include:

Marketing Hub

Are you on a mission to capture the right audience, skyrocket your conversion rates, and execute inbound marketing campaigns effortlessly? Well, HubSpot’s Marketing Hub® is your go-to. With its premium features, marketing automation, SEO tools, video hosting & management, and over 60 additional features, it’s like having a seasoned marketer on your team, only better. Would you like to see it in action? Get a demo and see how it can revamp your marketing strategy.

Sales Hub

As a business owner, I know the essence of a robust sales pipeline. HubSpot’s Sales Hub® is designed to empower your sales teams to close deals efficiently, nurture relationships, and manage their pipelines effectively. The Premium Features are a game-changer with advanced CRM, sales automation, email sequences, and over 60 additional features. Curious? Get a demo to explore how it can accelerate your sales cycle.

Service Hub

Exemplary customer service is the linchpin of success. HubSpot’s Service Hub® is engineered to facilitate smooth onboarding and flexible customer support, and foster enduring customer relationships. With over 60 premium features like customer service automation and a knowledge base, it’s geared to take your customer service game to a whole new level. Intrigued? Get a demo to unveil its potential to enrich customer experiences.


Creating engaging content while ensuring a secure, personalized user experience can be daunting. Fear not, HubSpot’s CMS Hub® is here to rescue. Its premium features include blog & content creation tools, dynamic content, SEO & content strategy tools, and over 55 additional features to provide a holistic solution. It’s a haven for marketers and developers alike. Ready to explore? Get a demo and discover how it can redefine your content strategy.

Operations Hub

Efficient operations are the backbone of a thriving business. HubSpot’s Operations Hub® simplifies syncing, cleaning, and curating customer data while automating business processes. Its premium features boast programmable automation, data quality automation, and over 30 additional features. It’s the unsung hero in optimizing operational efficiency. Fancy a closer look? Get a demo and see how it can streamline your operations.

Commerce Hub

Commerce Hub, within HubSpot’s CRM platform, is engineered for B2B commerce efficiency, targeting accelerated payments, revenue augmentation, and time conservation. Key features include seamless management of subscriptions and invoices, streamlined quote generation for potential buyers, and the provision of payment links for expedited revenue realization.

Noteworthy benefits encompass a streamlined opportunity-to-revenue transition, a cost-effective pay-as-you-go model, enhanced B2B checkout experiences, efficient subscription and customer data management directly on the CRM, and the flexibility of selecting a preferred payment processor for optimal financial management.

Through integrating commerce operations with a unified CRM database, Commerce Hub embodies a robust toolset for adept commerce management in a B2B setting, promoting an efficient, customer-centric business trajectory. Get a demo to unveil the precision and efficiency Commerce Hub brings to your B2B commerce operations.

Free Tools

Who doesn’t love complimentary goodies? HubSpot outdoes itself by offering a suite of free tools in marketing, sales, customer service, CMS, and operations. From email marketing, ad management, ticketing, to basic SEO recommendations, it’s a treasure trove to kickstart your journey with HubSpot. The best part? Your access to free tools is not a trial and never expires. Get started for free and embark on a journey to business excellence with HubSpot.

Ease of Use

The design of HubSpot CRM prioritizes user-friendliness and accessibility for all experience levels. Its features include:

  • Straightforward setup process

  • Intuitive navigation

  • Easy contact management

  • Deal tracking

  • Task automation

This makes it simple to manage contacts, track deals, and automate tasks without the need for extensive training.

To further assist users in maximizing the platform’s capabilities, HubSpot offers comprehensive training and support resources. Whether new to CRM software or a seasoned professional, you’ll find plenty of resources to help you get the most out of HubSpot CRM and ensure your sales and marketing teams are equipped to succeed.

Advantages of Using HubSpot CRM

A significant advantage of using HubSpot CRM lies in its potent sales automation tools that streamline processes and boost productivity. By automating repetitive tasks and providing insights into sales performance, HubSpot CRM allows your sales team to focus on closing deals and cultivating customer relationships. This not only saves time but also increases the likelihood of success in the sales process.

In addition to sales automation, HubSpot CRM also offers marketing automation integration, enabling your business to:

  • Generate high-quality leads

  • Nurture long-term customer relationships

  • Utilize features such as email marketing, lead generation, and automated marketing campaigns

HubSpot CRM provides a seamless connection between your sales and marketing teams, ensuring that your business is always one step ahead of the competition.

Sales Automation

An effective CRM software is incomplete without sales automation, a component where HubSpot CRM shines. By automating tasks such as data analysis, email automation, and AI-generated content, your sales team can focus on closing deals and building customer relationships rather than getting bogged down in mundane tasks. This not only improves efficiency but also drives growth by increasing sales.

HubSpot CRM’s sales automation capabilities include a range of features designed to streamline processes and boost sales. With tools like automated lead scoring, lead nurturing, and customer segmentation, you can ensure that your sales team is always working on the most promising leads and opportunities. Additionally, workflow automation ensures that your sales process is always running smoothly, allowing your team to focus on what they do best – selling.

Marketing Integration

Marketing integration, another notable benefit of using HubSpot CRM, equips businesses with the necessary tools for growing and developing their database. By integrating marketing tools like email marketing and lead generation, HubSpot CRM enables your business to attract new customers and nurture existing relationships. This seamless connection between marketing and sales ensures that your business is always moving in the right direction.

HubSpot CRM enables businesses to:

  • Manage their social media presence

  • Engage with customers more effectively through its various marketing integration capabilities

  • Utilize features such as email marketing, lead generation, and automated marketing campaigns

  • Better understand their customers and tailor their marketing strategies accordingly

This comprehensive approach to marketing integration helps businesses grow and thrive in today’s competitive marketplace.

Limitations and Drawbacks

Despite the numerous advantages of HubSpot CRM, certain limitations and drawbacks merit consideration. Some of these include:

  • The free plan of HubSpot CRM has restrictions on certain features and may require upgrading to paid plans for more advanced functionality.

  • As your business grows, you may encounter challenges when scaling up with HubSpot CRM, such as managing siloed data and broken workflows.

  • Executing a RevOps strategy to align sales, marketing, and service teams can be challenging with HubSpot CRM.

It’s important to be aware of these limitations and plan accordingly when using HubSpot CRM.

Despite these limitations, HubSpot CRM remains a powerful and versatile platform that can provide significant benefits for businesses of all sizes.

Free Plan Restrictions

While the free plan of HubSpot CRM boasts numerous benefits, it does impose some limitations on features and functionality, including access to free tools. For example, the free plan has limited reporting abilities, no A/B testing, and no customer support.

In order to access more advanced features, businesses may need to upgrade to a paid plan. It’s important to carefully consider the needs of your business when choosing a CRM platform. While the free plan of HubSpot CRM provides a solid foundation for managing contacts, deals, and tasks, some users may find it necessary to upgrade to a paid plan to unlock more advanced features and capabilities.

Scaling Challenges

Businesses might encounter some challenges while scaling up with HubSpot CRM, as the platform’s free plan may not encompass all the necessary features or integrations as their needs progress. To address these challenges, businesses may need to upgrade to a paid plan or explore additional third-party integrations to help manage their growing customer base and sales pipeline.

To overcome scaling challenges, businesses should proactively evaluate their CRM needs and plan for future growth.

HubSpot CRM Integrations

HubSpot CRM Integrations

I recently embarked on an exploration of HubSpot’s CRM platform and its robust integration landscape. And oh, what an adventure it was! The way you can seamlessly blend HubSpot with other stellar applications is nothing short of magical. Let’s traverse this integration journey together, shall we?

The Newbie on The Block: Updated Web flow App for HubSpot

Have you ever dreamt of a seamless union between your Web flow site and HubSpot’s marketing wizardry? It’s now a reality! Integrate and watch your site morph into a marketing powerhouse.

Essential Apps for Sales Maestros Like You

The Inbox Conduits: Gmail & Outlook

Your email inbox is where the initial magic happens, where prospects evolve into customers. Integrating HubSpot with Gmail or Outlook is like having a smart assistant who helps you nurture these relationships right from your inbox. You see, it’s not just about sending emails; it’s about creating connections.

The Virtual Handshake: Zoom

In a world where virtual is the new norm, Zoom is your digital handshake, your online boardroom. Integrating it with HubSpot allows for seamless meetings, organized workflows, and a streamlined view of contact records. It’s about making every interaction count, don’t you agree?

The Network Navigator: LinkedIn Sales Navigator

LinkedIn Sales Navigator is your compass in the vast sea of professional networks. When integrated with HubSpot, it’s like having a personal guide helping you to navigate through the profiles of potential clients within your HubSpot contact records. It’s about making meaningful professional connections.

The Communication Hubs: Slack & Microsoft Teams

Communication is the lifeline of sales, and having Slack or Microsoft Teams integrated with HubSpot is like having an open channel that keeps the conversation flowing, the ideas exchanging, and the deals closing. Whether it’s getting notifications, managing tasks, or simply

Fresh Faces: New Apps

Just like a breath of fresh air, the new apps on the block like PocketKnife, Print-Mailing Automation App, and Notes+ are here to elevate your HubSpot experience beyond the mundane. They are like the cool new kids in the school of HubSpot integrations.

The Gift that Keeps on Giving: Free Apps

Ah, who doesn’t cherish a good freebie? Especially when they offer a smorgasbord of functionalities! Zapier, Facebook Ads, Google Ads, they all come bearing gifts of workflow automation, cross-network reporting, and much more. It’s like having your cake and eating it too.

Homegrown Marvels: Apps Built by HubSpot

HubSpot has its own line up of rockstar apps. Take the Outlook integration for instance; it brings the HubSpot magic right to your inbox. Or the Zoom integration, that marries HubSpot’s features with your live Zoom meetings. It’s like having a home-cooked meal prepared with love by HubSpot.

Workflow Wonders: Workflow Integrations

Dive into the realm of workflow integrations and unlock new dimensions of automation. Whether it’s syncing your WordPress with HubSpot via WP Fusion or sending bulk SMS with 360NRS, these apps are your passport to a land of operational efficiency.

Data Sync Stars: Data Sync Apps by HubSpot

Data sync apps are the unsung heroes in the HubSpot universe. Syncing your Google Contacts, Outlook contacts, or Mailchimp audience, these apps ensure your data flows smoothly like a serene river connecting two lakes.

Tailoring Your CRM: Apps to Customize HubSpot CRM

Every business is unique, and with apps like SMS for HubSpot, DepositFix, and Salesmsg SMS, customizing your CRM is a breeze. It’s like having a bespoke suit tailored to fit you perfectly.

Eventbrite, GoToWebinar, and WebinarGeek are like your trusted companions in the eventful journey of managing webinars and events. They ensure the spotlight shines brightly on your data within HubSpot.

Standing Ovations: Top-rated Apps by G2 Leaders

When G2 Leaders give a standing ovation, you know these apps are top-notch. WooCommerce, Aircall, and CloudTalk have not just won accolades but have become the most installed telephony partner on the HubSpot Marketplace. They are like the award-winning movies of the app world.

Marketer’s Muse: Essential Apps for Marketers

Salesforce, Supermetrics, and WhatsApp Business are not just apps; they are the muses inspiring marketers to create, innovate, and elevate. They are like the paintbrushes to your canvas of marketing endeavors.

The Evolving Ensemble: Recently Updated Apps

The recent updates to apps like Slack, Microsoft Teams, and Surfe are like a fresh coat of paint, making your HubSpot experience more vibrant and engaging. They are the evolving characters in the ongoing narrative of HubSpot integrations.

Sales’ Best Friends: Essential Apps for Sales

LinkedIn Sales Navigator, PandaDoc, and HubSpot App for Zoom Meetings are like the trusted lieutenants in your sales army, ready to march into the battlefield of the market, armed with functionalities that empower you to conquer your sales goals.

Through the lanes of HubSpot CRM integrations, each app tells a tale of innovation, ease, and empowerment. As you explore these integrations, you are not just enhancing your HubSpot CRM; you are embarking on a voyage towards boundless business possibilities. So, which app will be your first mate on this voyage?

Social Media Platforms

Social media platform integrations with HubSpot CRM enable businesses to:

  • Manage their social media presence

  • Engage with customers more effectively

  • Connect platforms like LinkedIn, Facebook, Twitter, Instagram, and Pinterest

  • Monitor customer engagement

  • Gain insight into customer behavior

  • Tailor their marketing strategies accordingly

This comprehensive approach to social media management helps businesses grow and thrive in today’s competitive marketplace.

Integrating social media platforms with HubSpot CRM offers several benefits for businesses:

  • Helps manage social media presence

  • Monitors customer interactions

  • Keeps customer data up-to-date

  • Aligns marketing efforts with sales processes

  • Stay one step ahead of the competition

Comparing HubSpot CRM to Competitors

A comparison of HubSpot CRM with competitors such as Freshsales and Zoho CRM can offer insightful perspectives on their differing features, pricing, and user experiences. While each CRM offers its own unique set of tools and capabilities, understanding the comparative strengths and weaknesses of each platform can help businesses make an informed decision about which CRM is the best fit for their needs.

Before diving into the comparative depths, you might find it enlightening to explore a curation of top CRM solutions in this piece, which provides a lens to view various CRM landscapes.

Freshsales: Simplicity Meets Functionality

Freshsales, the harbinger of simplicity! It extends a warm invitation to small businesses, simplifying the CRM process like a gentle guide. The realm of customization it offers is vast, and it brings along a proactive AI assistant, like a smart companion ready to assist you.

Yet, the path isn’t entirely without pebbles. The free plan keeps the reports under lock and key, and choosing the best plan could feel like navigating a maze.

Freshsales has blossomed over time! It’s been working tirelessly to build bridges with other business platforms, creating a unified playground. The recent additions of workflow automation and sales intelligence are like fresh streams enhancing the landscape. And if you’re already friends with Freshcaller and Freshdesk, integrating them with Freshsales is a breeze.

The multilingual support and multi-currency feature are like open arms welcoming businesses from across the globe. Even if your language reads from right to left, Freshsales is ready to converse.

Zoho CRM: A Customizable Companion

The allure of Zoho CRM! It’s like entering a playground where customization is the game, and Canvas Builder is your playmate. With a rich set of features, it offers a realm where nearly everything bends to your will. The higher you climb the pricing ladder, the more you unveil layers of Artificial Intelligence, ready to serve you. And let’s not forget the gamification; it’s like a sprinkle of fun in the serious world of sales and customer relations.

However, every rose has its thorns. The learning curve is somewhat steep; it demands your time and intellect in exchange for mastery. And alas, the most coveted features play hard to get, nestled in the higher-priced tiers.

Last year, Zoho decided to play the analytics game and introduced us to Zia, an AI-powered analytics engine. It’s like having a savvy friend helping you spot sales anomalies and trends. And then came Canvas, a drag-and-drop interface editor, liberating you from the clutches of developers or consultants for CRM customization. In essence, Zoho CRM evolved, continuing to be a cherished pick for many.

How to Get Started with HubSpot CRM

HubSpot CRM call to action.

Initiating HubSpot CRM is a straightforward process, facilitating an easy start to harnessing the benefits of this potent platform. From importing contacts and configuring sales stages to customizing the user interface, setting up HubSpot CRM is a breeze, allowing your sales and marketing teams to hit the ground running and begin driving growth.

In addition to the easy setup and configuration process, HubSpot CRM offers a wealth of training and support resources to help users get the most out of the platform. Users can access a range of resources, including:

  • Tutorials

  • Webinars

  • Classroom training

  • Support teams

These resources are designed to ensure users are maximizing the benefits of their CRM system and driving success for their business.

Setup and Configuration

Establishing HubSpot CRM consists of several critical steps:

  1. Importing contacts: This can be done by uploading contact lists from other CRM systems, importing contacts from CSV files, or manually entering contacts.

  2. Configuring sales stages: Customize the sales stages in HubSpot CRM to match your business requirements.

  3. Tailoring the interface: Customize the HubSpot CRM interface to match your business requirements.

Configuring sales stages involves setting up deal stages and customizing them to match your sales process. Customizing the user interface is another important aspect of setting up HubSpot CRM for sales teams. This allows users to tailor the platform to their specific needs and preferences, ensuring a seamless and intuitive experience for all team members.

Training and Support

HubSpot CRM provides an array of training and support resources to assist users in fully leveraging the platform. HubSpot Academy, for example, is an online learning platform that provides free courses and certifications on HubSpot products and services, featuring tutorials, webinars, and other resources to help users become proficient in using the software.

The company also offers classroom training, which provides comprehensive, hands-on instruction and guidance from experienced HubSpot professionals. This type of training is designed to help users become proficient quickly and effectively in using HubSpot CRM.

FAQs: HubSpot CRM Software for 2024

Is HubSpot CRM free?

Yes, HubSpot offers a core CRM software for free. This free plan includes one deal pipeline, one team or department with unlimited users, and up to one million contacts, companies, deals, or task details. Users can add up to 1,000,000 contacts and have unlimited users on this plan. Moreover, the free access to the CRM has no time limit.

What are the paid plans available for HubSpot CRM?

Besides the free plan, HubSpot CRM has three paid tiers: Starter, Professional, and Enterprise. The pricing for these plans starts from $20 per month or $212 per year (discounted) for the Starter, $880 per month or $9493 per year (discounted) for the Professional, and $39600 per year for the Enterprise plan.

What kind of support does HubSpot CRM offer?

For paid plans, HubSpot CRM offers 24/7 phone and email support. However, the Free plan only includes online support with no phone option available.

Is HubSpot CRM suitable for small businesses?

HubSpot CRM is designed to cater to businesses of all sizes, including small businesses. The free plan is particularly beneficial for small businesses, offering a substantial range of features at no cost. However, it’s noted that the per-user plans can get expensive for small businesses.

What is the evolution of CRM?

The evolution of Customer Relationship Management (CRM) systems can be traced back over several decades, and the journey reflects the rapid advancements in technology and changing customer expectations. Here’s an outline of CRM evolution.

Manual Processes (Before 1980s):

  • Before CRM software, businesses-maintained customer relationships through manual processes like Rolodexes, ledgers, and spreadsheets.

Database Marketing (1980s):

  • The 1980s saw the emergence of database marketing, where businesses began using databases to track and manage customer information for personalized marketing efforts.

Contact Management Software (1990s):

  • In the 1990s, contact management software emerged, enabling businesses to store and retrieve customer contact information more efficiently.

CRM Systems (Late 1990s – Early 2000s):

  • The term CRM was coined in the late 1990s. CRM systems started as on-premise solutions helping businesses centralize and manage customer data, sales, and customer interactions.

Cloud-Based CRM (Late 2000s):

  • With the advent of cloud computing, CRM systems moved to the cloud, allowing for greater accessibility, scalability, and reduced IT costs.

Social and Mobile CRM (2010s):

  • The integration of social media channels and mobile technologies into CRM systems allowed businesses to engage with customers anytime, anywhere, and through multiple channels.

Predictive Analytics and AI (Late 2010s – Early 2020s):

  • Incorporation of predictive analytics and AI into CRM systems enabled businesses to anticipate customer needs, automate routine tasks, and provide personalized experiences.

What is the next generation of CRM?

The next generation of CRM systems is poised to be even more intelligent, adaptive, and customer-centric. Here are some of the anticipated trends:

Enhanced AI and Machine Learning:

  • CRM systems will leverage advanced AI and machine learning algorithms to deliver real-time insights, automate more complex tasks, and enhance decision-making.

Unified Customer Data Platforms:

  • The next-generation CRM will provide a unified view of customer data by integrating with various other business systems and external data sources.


  • Leveraging vast amounts of data to provide hyper-personalized experiences to customers, predicting their needs, and engaging them in a more personalized manner.

Voice and Conversational Interfaces:

  • CRM systems will likely incorporate voice recognition and conversational interfaces for more natural interactions between the system and its users.

Blockchain for Data Security:

  • As data privacy and security continue to be paramount, integrating blockchain technology could ensure secure and transparent data transactions within CRM systems.

Augmented Reality (AR) and Virtual Reality (VR):

  • AR and VR technologies may be integrated into CRM systems to provide immersive customer experiences and innovative product displays.

Continued Emphasis on Analytics:

  • Analytics will continue to play a crucial role in understanding customer behaviour, measuring ROI, and making data-driven decisions.


In conclusion, HubSpot CRM is a powerful and user-friendly platform that offers a wealth of features and advantages for businesses looking to optimize their sales and marketing processes.

Although there are some limitations and drawbacks to consider, the benefits of using HubSpot CRM far outweigh these concerns, making it an ideal choice for businesses of all sizes.

So why wait? Get started with HubSpot CRM today and unlock the full potential of your sales and marketing teams.

Project Manager (PMP), Interior Designer and 3D visualizer. Member of the Project Management Institute - Netherlands Chapter.

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